Situational Analysis of the UK market for Clarks Shoes company Assignment

Situational Analysis of the UK market for Clarks Shoes company - Assignment Example Moreover, Clarks through its IT hub has managed to obtain customer engagement in that has helped the Company to gain a competitive edge against rival companies in the shoe industry. Clarks offers high quality products to the shoe market within competitive prices as they manufacture their shoes in Vietna (Chan 2011: 218). According to research, the improvement of living standards worldwide has allowed for increased consumer spending rates with an increase of professionals and their demand to dress the part. Remarkably, Clarks has utilized technology in many areas of its operations such as e trading and online retailing to boost its sales (Mort 2005: 57). Secure online transactions have made trading for Clarks to be easier and effective as it has grown to include home shopping. In order to achieve marketing segmentation success, Clarks must ensure that it breaks down its broad market that uses different avenues to access information. Lastly, will Clarks to continue to offer shoe variet ies for women, children, and men and which the Company intends to increase its consumer market Situational Analysis in Clarks Shoe company Introduction C. and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering significant sales in shoes as at 2010. The company stands as the thirty-third largest privately owned enterprise in the UK whose ownership is by the Clark family with eighty-one percent while the remaining fraction belongs to employees and other stakeholders. As at 2011, the company had at least one thousand stores in a hundred and sixty countries worldwide. The company started operation in 1825 through the Clarks brothers namely Cyrus and James who started by making slippers from sheepskins, but evolved to become of the leading global shoe brands in Europe and in other continents. In recent times, Clarks shoes have gained popularity in Jamaica through a popular Jamaican artist to the extent tha t they sell out on shoe shops only for thieves to target them. The iconic shoe styles attached to Clarks Shoe Company include Wallabees, Desert Treks and Desert Boots with C & J Clark brands including Indigo, Artisan, Bostonian, Ravel shoes and K Shoes, among a list of many others. In terms of consumers, Clarks offers shoe varieties for women, and men and which the Company intends to increase its consumer market through renowned pop stars, print advertisements and through social media. The advertisement features that Clarks utilizes are through posts on glamorous magazines and on websites, but still maintaining its marketing ideals. The use of print ads is essential for Clarks Company because of their intent to reach out to a wider women consumer target because most of them read glamorous magazines. Presently, this company has an average of $800 million in turnover with the annual shoe sales amounting to thirty eight million pairs of shoes. Clarks has also grown in terms of product innovation to establish new generation active footwear from the old manufacture of professional boots. Task One: Situational Analysis In order for Clarks Company to compete in a global shoe market, its positioning of its various stores is

Ilich Ramirez Sanchez aka Carlos the jackal Essay

Ilich Ramirez Sanchez aka Carlos the jackal - Essay Example While in Cuba, he was trained in urban guerilla tactics, usage of automatic weapons, explosives and sabotage (Pons, 2001)?. In 1970, Sanchez traveled to a guerilla training camp run by the Popular Front for the Liberation of Palestine in Amman, Jordan. This would form the basis of much of Sanchez's activities and terrorist ideology, which was rooted in solidarity with the Palestinian cause. While training, he was given the pseudonym â€Å"Carlos† by PFLP spokesman Bassam Abu-Sharif. The Guardian newspaper in Britain gave him the moniker â€Å"The Jackal† after police found a copy of Frederick Forsyth's The Day of the Jackal in his abandoned apartment following his assassination of French intelligence agents (Hamm, 2007)?. Carlos the Jackal has freelanced for Saddam Hussein, Moammar Qaddafi, Marshal Tito, the Italian Red Brigade, the Spanish Basque ETA and the secret services of several Soviet bloc nations. Carlos the Jackal was arrested by an American and French coaliti on effort in Khartoum, Sudan, following an operation on his groin. He is now serving a life sentence in Le Sante maximum security prison in Paris, France. Stated purposes In a 1999 interview with New York Press, Sanchez made two main statements regarding his personal beliefs ?(Haden-Guest, 1999)?. The first is with reference to mainly secular terrorist attacks; that revolutionary development is a barometer of social injustice, and is a permanent cycle. The second one is that the political effects from the growing disparity between rich and poor inevitably results in violently increasing revolutionary backlash. He made the second statement specifically with the then-dominant United States in mind. Carlos the Jackal also stated that the majority of his terrorist attacks were done â€Å"in the name of Palestinian liberation and revolution† (Cody, 2010)?. In 1998, a will he wrote entitled En Cas de Mon Deces was released to the media. In that will, he stated that for every day th at he spends in jail, one American or Zionist should be killed (Haden-Guest, 1999)?. Current terrorist and other political/social operations Since Carlos the Jackal is currently incarcerated and serving a life sentence, the focus of this section is on his and his affiliates' actions prior to his capture in 1994. Sanchez is most well known for the 1975 kidnapping of over 60 hostages, eleven of which were OPEC oil ministers at the OPEC headquarters in Vienna, Austria (Cody, 2010; Haden-Guest, 1999; â€Å"What's up with the notorious terrorist Carlos the Jackal?,† 2002)?. In this instance, the Jackal and his PFLP cohorts were responsible for three deaths: an Austrian police officer, and two low-ranking members of the ministers' delegations. The OPEC kidnapping was done under the orders of PFLP faction leader Dr. Wadih Haddad. The order was to ransom most of the ministers for money that the PFLP needed. However, the oil ministers for Saudi Arabia and Iran, Ahmed Zaki al-Yamani an d Jamshid Amouzegar, were to be killed, as the two countries at the time did not support the proposal to raise oil prices. Besides that, Saudi Arabia and Iran were deemed by the PFLP as not supportive enough of the Palestinian cause (â€Å"What's up with the notorious terrorist Carlos the Jackal?,† 2002)?. In Sanchez's own words, Saudi Arabia was not paying their â€Å"revolutionary tax† (Haden-Guest, 1999). Upon the successful kidnapping of the OPEC ministers, Sanchez and the PFLP terrorists flew to Algeria with the hostages. All of the hostages were released upon payment of ransom.

Tips about How to play soccer well Essay Example | Topics and Well Written Essays - 250 words

Tips about How to play soccer well - Essay Example Teamwork and coordination are the most important elements for a successful soccer game. The necessity for passing and moving the ball in the running game is very important for a successful game tactic. The more the game is kept in the run, the higher the chances there are of scoring a goal. Great club teams like Manchester United and Arsenal have great emphasis on passing the ball across the field. This ensures that the ball gets to a wider number of players – or rather the referee is made to run a lot more – resulting in the creation of more opportunities for scoring a goal from different crosses and angles. A team that can move around the field with the ball is a nightmare for a goalkeeper. It not only requires on him to focus on the ball from different angles but adds to the complexity of judging potential shots from a fast moving ball. It can be said that a goal is an outcome of several mid-field operational tactics that often are based on keeping the ball changing feet more often than

NURSNG ROLE Research Paper Example | Topics and Well Written Essays - 1500 words

NURSNG ROLE - Research Paper Example The outline also focuses on the two main roles of the nurses, which are a helping role and a teaching and coaching role. These are further composed of various aspects that facilitate the running of the profession. The helping role encompasses the roles of a nurturer, and a direct caregiver. On the other hand, the teaching and coaching role is wider and encompasses aspects such as nurses as agents of change, managers, teachers, counselors and researchers. Further, the outline also brings into focus the aspect the nurse being a champion of the patients’ rights and needs. The nurse becomes the principal care provider for the patient in the hospital. Further, the nurses inform patients of their rights and helps in enforcing and safeguarding those rights. Introductory Paragraph In the past, around the mid-1800s, nurses used to be viewed as the subordinates, or handmaiden, to the doctors. Their roles were remarkably few and majorly involved doing what the physician ordered. Such inc luded looking after patients in the hospitals, straightening beds, feeding the patients, aiding the patients with the bandages and helping the patients find their way around hospitals. Nevertheless, a lot has changed since the mid-1800s. Today, nurses are professionals who have their own roles; separate and different professional roles from doctors. Doctors still write the orders as they did before. However, a nurse gets expected to know when such an order, dosage or a medication are wrong so as to follow the necessary procedures to indulge the physicians on such orders. Further, a nurse has nursing duties that involve assessment, coming up with a nursing plan, family and patient education, medication teaching, dressing changes among others. All these nursing roles fall under two main categories, which are a helping role and a teaching and coaching role. The Helping Role This is the most essential role of the nursing profession and is considered the traditional role. A number of thi ngs fall under this role and collectively facilitate the functioning of the nursing professionals. This role gets manifested in two distinct ways. These are the roles of nurses as nurtures and direct care givers. This care is directed to the human body. The Biblical reference to this role is 1 Cor. 6:19. This scripture reference talks about the body being the temple of God and thus, taking care of it is an imperative. Text Description The helping role is one of the most prominent roles of the nurses in the hospital set up. This role is patient-oriented. The nurse serves as a nurturer of the patient. Further, the nurse is responsible for providing all the necessities of the patients throughout their stay at the hospital. In addition to this, due the extensive interaction of the nurse and the patients, the nurse comforts the patient during their hospitalization. The nurses offer direct care to the patient. Further, they promote the comfort of the client, who is the patient. This role is best made manifested by the mothering actions relevant from the nurses. Such activities involve the knowledge and sensitivity to the matters that are relevant to the clients. In essence, the nursing roles are meant to show concern for the patient welfare. Further, the nursing roles take into account the need for the acceptance of the patient as a person. References Journal of Advanced Nursing,Volume 68,

W4 A566 Social Media Analytics Essay Example | Topics and Well Written Essays - 1500 words

W4 A566 Social Media Analytics - Essay Example This is because they would need to market their products to the users of these accounts. For example, social media companies such as Face Book has over 500, million users, and this makes it highly attractive to multinational companies, mainly because it gives them an access to these people. Therefore it is easier to market their products to these users. Social media analytics can also be referred to as online listening or even social media listening. This is because it allows marketers to have the capability of identifying the trends, and needs of customers, for purposes of developing products that would satisfy and meet these needs (Turban, Delen and Sharda, 2013). There is significant evidence and examples whereby companies have used the tool of the social media analytics to market their products, and engage with their customers. Companies such as Royal Bank of Canada, Jet Blue, Whirlpool and Barclays Bank are known to be using the tools of the social media analytics for purposes of marketing, and promoting their brand image. These companies have managed to improve their services, because of the feedback that they usually receive from their customers, through the social media. This is because the social media is an interactive tool of communication. Furthermore, scholars and academicians have tried to analyze and explain the seasonal emotional pattern that is always characterized by the use of the social media (Turban, Delen and Sharda, 2013). This is important because this type of research has enabled companies to know the reason why people use the social media, and the best marketing tools to use, for purposes of convincing them to use the products of the company. Through these studies, researchers have managed to come up with social media tools that can enable them study the emotions of customers, regarding a particular product

Capitalism vs. Communism Essay Example | Topics and Well Written Essays - 2500 words

Capitalism vs. Communism - Essay Example This was later followed the trade prosperity of European trade and agricultural revolution. Influential figures in capitalism included Medici of Florence, Karl Marx, Adam Smith, Jacques Coeur, Marco Polo, and Anthony Giddens. Communism on the other hand can be traced back to the early Christians and religious groups, the golden age in Greece, the manorial system in the middle ages, and modern communism. The influential people in communism include Sir Thomas More of England, Gerrard Winstanley, Karl Marx, Friedrich Engels, Lenin, Emmanuel Kant, and Jean Jacques. Finally, the influence of the respective philosophers’ in the modern day and age is explained. Keywords: Communism, Capitalism, Christians, Trade, Agriculture Revolution, Private Property, Lending, Profits, Labor, Demand, Supply, Resources, Community, Competition, Land, Government, Economic, Philosophers What is Capitalism? It is a system that continues to be practiced in the world, despite its lack of a standard defini tion. Basically, it is a political and economical system with an ideology of the market (supply and demand) being at the core of the single system of economic governance (Scott, 2009). Individuals can own economic resources as properties from which more wealth can be generated upon investment and production. Competition for resources is spurred up by the system, creating more wealth and capital, and facilitating personal growth and development. In a broad perspective, â€Å"capitalism is organized such that produced goods and services, down to the least basic necessities of life, are produced for valuable exchange, where even human labor-power is a commodity for sale in the market, and where the market determines all economic actors † (Wood, 2002, p. 6). Capitalism thrives in the event of competition, individualism, and where a system of checks and balances exist to achieve benefits in the marketplace and retain their market share. Origin of Capitalism and Influential People in Capitalism The periods during the18th and 19th century are marked by many as the time of the emergence of capitalism. However, the previous centuries show some aspects of the conception of capitalism. During these earlier periods, the emergence and advancement capitalism can be explained through the accounts of historical developments of human activities in search for development, acts of earlier exchanges, more production, and success through wealth creation. Since capitalism is embedded on creating more wealth, the idea of usury earlier established in the middle age and as practiced by the people introduced the act of lending at interest for more profits. Although rejected by the church during the period, it in practice indicated that given the opportunity, capitalism would have thrived earlier in the period (Backend, 2010). These acts during the time can be said to be roots of capitalism. Another kind of activity that relates to capitalism due to creation of wealth was the pro sperity of Europe through trade with other continents. The 13th and 14th centuries are recorded as the successful periods of trading activities between the trading partners (Afro-Euro-Asia, Europeans, Arabians, Chinese and the Mongols), where merchants and other traders risked their resources to purchase more resources that they would later exchange for other

The Pangaea Theory Essay Example for Free

The Pangaea Theory Essay The Pangea theory describes that all continents were joined together in one enormous land mass millions of years ago. Later on the continents broke apart and start drifting in opposite directions and still continued to make another arrangement. In 1912, Alfred Wegner, a German meteorologist and geologist gave the hypothesis the all the continents were joined together in a single continental land mass surrounded by a single ocean (Panthalassa) Late Paleozoic times. The Wegner used the term Kontinentalverschiebung for the breakup and displacement of crustal blocks. Pangea situated around where Antarctica is now presently. During Jurassic Period the Pangaea started to break up into smaller units called Laurasia and Gondwanaland. In late Cretaceous period, the continents were further separated and transformed as present day continents (William Lowrie, 2007). Figure-1 shows the reconstruction of Wegener’s continental mass using paleo-climatic data from Carboniferous, Permian, Eocene and to Quarternary. Figure-1 (a) Pangaea reconstruction by Wegener in Late Carboniferous time (b) continents in Eocene times (c) continents in Early Quaternary, where K, S, W, E refers coal, salt, desert areas, ice sheets respectively (after William Lowrie, 2007). Evolution of Himalayas The Himalaya holds very important geological and tectonic history. The arc of Himalayan belt is about 2500 km from northwest to southeast. It comprises of well-known famous peaks like Nanga Parbat, Evereast and Namche Barwa etc. The Himalayan ranges hold a huge concentration of lithospheric mass comprising Precambrian to Recent sediments. The contnent to continent collision of Indian and Asian plates is considered as the grave reason for the origion and development of Himalaya. This collision occurred in last 100 Ma yielding the uplifting of Himalayan chain of mountains. This lead the closing of Tethyian sea during 60-50 Ma. The over trust sheets and formation of nappe and klipps was generated as a result of crustal shortening. The uplift resulted huge erosion and deposition phases in the Arabian sea and Bay of Bengal. The subduction process is still under continuation causing earthquakes and tsunamis in the entire region (Anshu Kumar Sinha, August 2008),(An Yin et. al, May 2000) During cretaceous age the indian plate started it journey of collision with Eurasian plate. The subduction of the Indian plate occurred under Eurasia making Tibetan crust with huge thickness (Figure-2). The Tsangpo Indus suture zone was formed in western while MKT/ MMT zones were created. Several regional faults like main continental and boundary thrusts as well as salt range thrusts were generated (Klootwijk et al., 1992). Figure-3 show the distribution of major thrust faults associated with the indianeurasian plate collision Hamalyian orogeny. Figure-2, The subduction of Indian plate under Eurasian plate (after Klootwijk et al., 1992). Figure-3, Regional thrust faults distribution due to the collision of Indian plate (after Harald Drewes, 1995) Tectonics of Sulaiman Kirthar Range Sulaiman Range The Sulaiman Kirthar ranges comprises of about 1250 km long and 75 to 180 km wide zone. The zone is highly complex structurally (Figure-4). There are regional thrust belts in northern and southern side of these ranges. On the eastern and southern side of these belts the successions are highly folded. The intensity of folding diminishes as we move more eastward and southward. A huge foredeep zone containing 10 km thick Jurassic to Recent sediment is present in front of these ranges in the eastern and southern direction (A. H. Kazmi et al., 1997). Sulaiman Kirthar ranges comprises of various tectonos tratigraphic zones. The fold belt contains arc shaped zone is east-west direction. There is exposure of Jurassic to recent strata having a regional unconformity at the base of Dungan Limestone of Palaeocene age having Biabi volcanics a protolith. The folding style in Sulaiman fold belt area are enechelon, parallel/ sub parallel or open which becomes tighter as we move northward. The northern and central part of this belt holds the steep and huge thrust faulting effects including NW and NNW trending strike slip faults originating syntaxis. The lobe shape of Sulaiman fold is believed to be the result of presence of weak basal decollement composed of pilitic rocks or fine carbonates at 14 km deep above the crystalline basement which is supported by tear faults. The northward zone also comprises tight detachment folds as well as forward propagating anticlines with duplex geometry in piggy-back style while in south eastern side broad and dome shaped wider anticlines are present. The Sibi trough exist between Sulaiman and Kirthar fold belts. The trough contains 15 km thick sequences of Triassic to Recent sedimentary rocks above the basement. The thickness of Siwalik molasses in Sibi trough is 7000 meters (A. H. Kazmi et al., 1997). Kirthar Range The Kirthar Fold Belt is 330 km long and 50 to 70 km wide. The belt runs between Quetta and Karachi from north-south. In north and western side Bela-Zhobophiolite are present while on eastern side the Sibi trough, Kirthar foredeep and Indus platform are present (Figure-4). Jurassic to Recent sedimentary rocks are present in the Kirthar Fold Belt. Smaller structural units appear in the belt by differences in tectonic style and variations in stratigraphic successions (A. H. Kazmi et al., 1997). Kalat anticlinorium It lies in northern-most part of this belt contains massive Jurassic carbonates and comprises parallel or en echelon folds. Tallest peaks of more than 3000 meters are present in the area. The doubly plunging broad anticlines with steep limbs and flatter crests are common which are cut by normal and reverse faults. Wider synclinal valleys covered with Cretaceous and Paleogene shales and limestones are present. Kalat Plateau: The plateau is situated in the south of Kalat anticlinorium. This plateau is a depression or downthrown block that is containing Kirthar Limestone of Eocene age. This plateau is a gently undulating synclinorium and holds small and gentle folds having tear and reverse faults. Khuzdar knot: This area is having irregular geometry of structural feature. The zone has gone through intense deformation that lessens in southward. The massive Jurassic limestone here is forming tightly folded anticlines that are separated by tight valleys of irregular geometry. The trend of anticlinal axes is dancing in almost every direction. The folds in eastern side are larger broader. Khude Range Fold Belt The range consists of Paleogene sediments comprising thrust faults that are dipping away from the range. Narrow elongated and en echelon anticlines are present with Jurassic-Cretaceous exposed in the core. Nagau-KirtharFold Belt This belt comprises tight, en echelon, subparallel and doubly plunging folds characterized by reverse and tear faults. On the eastern side of the belt a lot of small popup structures are present due to presence of Kirthar Limestones. The passive roof duplex models are observed in this area. Karachi Embayment Zone This zone is characterized as a synclinorium and contains Miocene to Recent sediments forming SSW trending anticlines. Sanbakh-Lakhrauplift zone The zone lies in the east of Karachi embayment. Paleogene and Neogene sedimentary rocks have filled this area. The zone holds a lot of unconformities and comprises of broad doubly plunging, gentle northsouth trending folds that are cut through by numerous reverse and normal faults. The unconformities depicts that this zone was a structural hight in the paleotimes. KakarKhorasanBasin Kakar Khorasan is referred as Flysch basin. This basin is present in the north of Zhob ophiolite and thrust belt. The basin is comprised of flysch sediments. The deltaic and molasse sediments are also present in the basin. It is assumed that the oceanic crust related to Indian plate has subducted beneath Afghan block, this analysis is based on the gravity surveys which depicts that the oceanic crust beneath the Afgnan block is getting thinner causing Afghan block about 57 km thick. Nisai Limestone of Eocene age as well as Khojak Flysch sediments of Oligocene to Miocene age are exposed in the basin which are underlain by Pliocene sediments or younger molasse. Broad to tight anticlines and synclines associated with the reverse faults are present in this area (A. H. Kazmi et al., 1997). Figure-4, Geological map of a part of Sulaiman-Kirthar Fold Belts (after A. H. Kazmi et al., 1997). Geology Stratigraphy of Salt Range Salt range is composed of very interesting geology and tectonics. Tectonically the salt range is the result of Himalayan orogeny. The salt range thrust is the key tectonic feature that controls the whole configuration of these ranges. Various syntaxes were created due to the movements along vertical axes. Hazarasyntaxis (Jehlum fault) and Indus River syntazxis (Kalabagh fault) are characterized by lateral movements are present in East and west of the salt range respectively (Figure-5) which are the result of adjustment of major thrust plate around the subducting one. The area mainly comprises of thrusted salt cored anticlines and popups where salt is acting as decollement surface (A. H. Kazmi et al., 1997). Figure-5, Tectonic map for salt range (after Harald Drewes, 1995) The salt range comprises of Infra-Cambrian evaporates deposits which are under the coverage of EoCambrian package. The absence of Middle Cambrian to Early Permian rocks depicts regional unconformity in salt range. In Nammal, Chichli Nilawahan gorges of western salt range the younger while in western side at Choa Sayden Shah the older strata is exposed. The salt range area contains molasse deposits of Miocene to Pliocene age which are the result of Himayalian erosion. These recent sediments cover the thick EoCambrian package that overlies evaporite deposits (A. H. Kazmi et al., 1997). Mesozoic and earlier rock rocks exposures are exposed also in Surghar and Khisor ranges. The dolomites, shales and sandstones of Jehlum Group are unconformably overlain by a thick succession of carbonates and clastics of Nilawahan and Zaluch groups. Talchir boulder beds are the indications of a regional angular unconformity at the base of Permian. The exposed Eo-Cambrian formations are about 550m thick in Eastern salt range while the Permian sequence is about 700m thick in western Salt range. Figure-6 is a schematic cross section of Salt, Surghar and Khisor range showing the stratigraphic distribution of formations. The area is devoid of Ordovician to Carboniferous strata depicting a regional unconformity. In western salt range Permian to recent sediments are present uncomfortably over the Cambrian succession. On the contrary in the eastern salt range the Cambrian package is quite preserved and also do not contain Ordovician to Carboniferous successions. There is an abrupt change of stratigraphic successions that just above the Cambrian the Oligocene to recent sediments. An average thickness of continental molasses sediments is about 8000 meters overlying the Eo-Cambrian packages. The Nilawahan group of Lower Permian age acts as a regional unconformity in the entire area (A. H. Kazmi et al., 1997). Figure-6, Stratigraphic distribution of various successions in Khisor, Surghar and Salt range (after A. H. Kazmi et al., 1997). Tobra formation’s Talchir Boulder bed is a result of a global glacial event; the Bain Boulder bed of Marwat formation of Pliestocene age in Bhittani and Shinghar ranges is result of a single catastrophic flood event comprising volcanic debris flow. The salt range area contains highly fossiliferous stratigraphic sequences. Permian sequences contains wide range of fossils, the lower part contains cold while its upper part has water fauna and flora. Lower Eocene’s Kuldana Formation contains vertebrate fauna of whales. The successions in Cretaceous age contain vertebrates like rodents, artiodactyls, bounodonts, anthracobunid and proboscideans. The Siwaliks on the other hand contains mammalian fossils (A. H. Kazmi et al., 1997).